Originally published by Two Thousand in 2015.
Here’s a novel idea: start a company that makes donuts. Everybody loves donuts, even crap ones. Except the donuts this new company makes aren’t crap, they’re amazing. Beautiful works of saturated fat art, every colour of the unhealthy rainbow. Some are topped with chips, others sugar-coated cereal or crushed cookies. The best one is topped with candied bacon.
These donuts don’t have fancy, pretentious names. The donut covered in caramel and potato chips isn’t called fucking ‘Reginald’ or something, it’s called ‘Caramel and Potato Chips’. You know what you’re getting, and when you get one, you wish you got two.
These donuts come in a box with a sticker on them that says ‘GRUMPY DONUTS’ above a picture of a fairly grumpy donut cartoon. How could a donut be grumpy when it’s covered in potato chips?
So we’ve got a company that sells donuts that might be grumpy by name but are definitely delicious in taste. Incredible business model so far. Let’s go buy a box of these awesome donuts! Oh, what’s that? There’s no Grumpy Donuts shop? A handful of these donuts are only available on Fridays at Orto Trading Co. and The Wedge Espresso? Oh, don’t worry, you can order them from the Grumpy Donuts website, except you can’t actually do that right now because orders are currently closed? Perfect. I could say that a better name for this company is ‘Cocktease Donuts’, but that would imply that the donuts don’t have a hole in their middle, and save for the very delicious rectangular Maple Bacon Bar, they absolutely do.
If you can get your hands on a Grumpy Donut, do so. They’re worth the challenge.
